Bulls v Goats: What's in a Brand?

Tonight's match at Red Bull Arena is interesting enough with the possibilities of club goalscoring record holder Juan Pablo Angel's homecoming visit and Thierry Henry's return to the lineup from his hamstring injury.  But any time these two teams meet the semiotic crises that continue to plague Major League Soccer come to the fore: arguably the two most poorly named teams in American sport compete with their Austrian and Mexican owner-operator groups asserting their presence via club(/franchise) branding.  The Energy Drink v the Oxymoron some might say.  Should NY have a second team?  Should LA?